Francesca Badalotti, born and raised in Milan, graduated from the University of Parma in 2006 in Conservation of Cultural Heritage with a thesis in Musical Drama.
During her university studies she begin working with the Teatro alla Scala.

From 2009 to 2011 she worked as an Executive Assistant at De Amici Artists Agency.

From 2011 to 2016 she collaborated with In Art Management, where she took care of the artists, managing their contracts, logistics and press office.

In 2016 she left for New York, where she carried out the activity on site visiting also some of the Off Broadway theaters.
In the same year she began working collaboration as Senior Artist and Tour Manager with the Only Stage Agency based in London.

She worked on editorial projects for the Puccini Foundation, including the Italian edition of Puccini in Argentina, published in 2006 and the correspondence Puccini – Caselli published in 2020.

In May 2019, withover ten years of experience in artistic management, and after careful analysis of the continuous evolution of the musical world, she created and founded Piano B Agency.


Piano B Agency is an artistic management agency.

Piano B Agency thinks up, finds and creates paths tailored to each of its artists, protecting and adding value to the artistic inclinations of the individual.

Piano B Agency moves its artists toward their desired destinations, inserting them in the musical context of today with an attentive look towards the world of tomorrow’s music.


Piano B Agency was born from the desire to create a different space, free, transparent, familiar, but at the same time international.

Piano B Agency is a container of new solutions. The promise is to bring novelty in the contents of the industry, working out with the traditiones of the music scene through a unique modus operandi.

Piano B agency, like a small boutique, is committed to promoting its roster with energy, creativity and quality.